Exhibiting at trade shows can bring benefits to your business. You can meet directly with potential customers and generate leads. However, success is not guaranteed and there are costs involved. Such advantages include:
The Benefits of Exhibiting include:
- Raise awareness – exhibiting at industry events is a good way to raise your profiles and generate brand awareness. As well as taking a stand at an event, there are usually other advertising and sponsorship opportunities.
- Meet in person – meeting face-to-face with potential customers is a great way to start building relationships.
- Networking – trade shows are a great way to meet potential new customers, suppliers and to learn more about your competitors.
- Launch new product – trade shows are a good place to introduce a new product or service. Being able to explain your offering in person and answer questions is ideal if your product is innovative.
- Build your database – meeting with potential customers at an exhibition helps you to start building your marketing lists and generate qualified sales leads.
The Benefits of Speaking – For You
- Speaking at a conference shows your expertise and commitment to the drone industry, which is attractive to prospective employers;
- This is an opportunity to challenge yourself by public speaking (as this is a really important skill for your career in any sector) and get constructive feedback on how to get better;
- Put this activity on your LinkedIn profile and CV to position yourself for promotions and job applications;
- Represent an under-represented group by being a high-profile speaker. We need more diversity in our world and you can be the change you want to see;
- An opportunity to Network face to face with other professionals, other speakers and stakeholders.
And For Your Organisation
- Speakers receive free passes to attend so they will bring back best practice and lessons learnt to benefit your organisation and other staff on their return to the office
- Organisations that put forward speakers outwardly demonstrate their commitment to learning/best practice. Speakers regularly use the experience to evidence professional development and organisations use the opportunity to provide evidence for accreditation schemes including Investors for People.
- Organisations that send speakers can show their clients that they are conducting ‘gold standard’ focused activity – success stories always make great PR!
If you are interested in exhibiting at events or speaking, please get in touch via membership@arpas.uk